Kim Kardashian Shows Her Love For SKIMS In New Lingerie Photo

Kim Kardashian took to Instagram over the weekend to promote her SKIMS Valentine’s Day collection, captivating her 358 million followers with a heart-themed lingerie set that highlighted her enviable figure!

The 44-year-old reality star and entrepreneur stunned in a white bra and underwear adorned with a playful pattern of red and pink hearts. Kardashian’s sleek and stylish look was accentuated by her slicked-back raven locks as she posed confidently in front of a full-length mirror in her sprawling closet. The tiny two-piece ensemble showcased her busty chest, toned waist, and gym-sculpted abs, further solidifying her reputation as a fashion icon.

Set to the soundtrack of Keyshia Cole’s 2005 hit song Love, the Instagram clip exuded a romantic and alluring vibe. Across the video, Kardashian penned the words, “I [red heart emoji] SKIMS,” effortlessly tying her personal brand to her signature product line.

Joining the SKIMS Valentine’s Day lineup is K-pop sensation Rosé from BLACKPINK, who was handpicked by Kardashian to front the campaign. The 27-year-old global superstar posed in multiple pieces from the heart-themed collection, adding her own charm and star power to the brand’s marketing efforts.

SKIMS shared teaser images of Rosé holding a heart-shaped balloon, with one caption reading, “The heart wants SKIMS – just ask our Valentine, Rosé.”

Another post announced, “Our one and only Valentine: Rosé. The global pop star opens our dedicated Valentine’s Shop this Thursday, January 23 at 12PM ET.”

SKIMS’ latest collection offers consumers a variety of playful and chic options, ranging from mini dresses to loungewear and lingerie. With prices starting at $18 for a dipped-front thong and reaching $128 for a luxurious plush knit robe, the collection caters to a broad audience seeking style and comfort.

Available online at SKIMS.com, the collection is also featured in SKIMS’ five brick-and-mortar locations across the U.S., including stores in Washington, D.C., Aventura, Florida, and several Texas cities.

SKIMS, co-founded by Kardashian and Jens Grede in 2019, has grown into a billion-dollar brand. Recently valued at $4 billion, it has become a leader in creating solutions-oriented underwear, loungewear, and shapewear. Known for its commitment to inclusivity, the brand offers products designed for all body types, with innovative features like shapewear that enhances curves and ultra-stretchable underwear.

The brand’s influence extends beyond its website, as SKIMS partners with retailers like Nordstrom, Selfridges, and Net-a-Porter to make its products more accessible globally.

SKIMS has redefined modern fashion with its focus on innovation, inclusivity, and quality. From its carefully constructed shapewear to its trendy seasonal collections, the brand continues to set new benchmarks in the industry. With Valentine’s Day around the corner, Kardashian’s latest campaign is a testament to SKIMS’ ability to merge function with style, making it a must-have for consumers worldwide.