The 90s/2000s style renaissance continues with news that beloved clothing brand Limited Too—the tween division of The Limited—is releasing their new clothing in adult sizes. “The expansion of Limited Too into more sizes is a dream that’s come to life because of our amazing fans. When we first relaunched, our mission was to bring back that fun and brand spirit for today’s tweens,” brand design manager Petra Kennedy told CNN. “But as we listened to our OG fans who’ve grown up loving Limited Too — it became clear that the magic wasn’t just for the past. They wanted to relive those special moments, and we want to make that happen.” Here’s what nostalgic shoppers need to know.
RELATED: How to Wear ’90s Trends in Your Wardrobe.
Limited Too Is All Grown Up
Copyright @Limited Too/Instagram
The iconic mall brand relaunched this summer to general excitement from millennial women thrilled at the idea of wearing Limited Too again—only this time the customers have considerably more discretionary spending power. “We have an awesome audience,” Petra Kennedy, the brand’s design manager, told TODAY. “And even though our audience has grown up, the fact that they’re asking for adult-sized clothing, or accessories that they could wear, it just makes us even more excited and like gets our brains moving in another way. We want to do everything that we can for all the customers. We want to do it all.”
Customer Demand
Copyright @Limited Too/Instagram
Customer demand for adult sizes was so overwhelming, the company responded via an Instagram post back in October. “We’ve seen the conversation around millennial sizes not being available at the relaunch of Limited Too. Please know we’ve been listening closely!”
Collection Confirmed—Dropping 2025!
Copyright @Limited Too/Instagram
The company confirmed the new women’s collection on December 25. “Wishing the happiest Holidays to our Limited Too fam 🫶 Our gift to you is a sneak peek of our LTD 2.0 women’s collection 🤭,” the company posted. “Hope my bank account is ready!!” one excited fan commented.
RELATED: 5 Iconic TV Shows From the ’90s.
Creative Inspiration
Copyright @Limited Too/Instagram
The Limited Too creative team looked at old catalogues for inspiration. “It really got us really re-energized about what heritage could mean, but how do we make it go forward? So that our millennial or/and Gen Z customer, a mom, maybe she’s bringing her daughter and she falls in love with it,” Kennedy told TODAY. “But then her daughter really loves it — whether she knows the brand or not — because it’s super on trend, and it’s exactly what she wants and all of those fun things.”
Swimwear and More
Copyright @Limited Too/Instagram
The brand will offer lots of different styles and categories, the company says. “We’ve got great accessories, we’ve got great clothes, we’ve got an athleisure line, we’ve got intimates and swim coming in upcoming seasons,” Kennedy tells TODAY. “There’s a lot to look forward to… Our girl needs it right now. We want to inspire her, we want to show her that she’s loved, and she can be whatever she wants to be. We want to stand for her and stand with that. So I think the timing is kind of perfect, in relaunching the brand and giving this girl something that she really needs right now.”