White House Calls Backlash to Sydney Sweeney’s Jeans Ad “Moronic”

Cirrkus
White House Calls Backlash to Sydney Sweeney's Jeans Ad "Moronic"

The White House has responded to the backlash over Sydney Sweeney’s American Eagle advertising campaign, calling it “warped” and “moronic.”

“[This is] cancel culture run amok,” White House communications director Steven Cheung tweeted on Wednesday. “This warped, moronic, and dense liberal thinking is a big reason why Americans voted the way they did in 2024. They’re tired of this bullshit.”

Since the campaign, titled “Sydney Sweeney Has Great [American Eagle] Jeans,” was released earlier this month, the Euphoria actress and the clothing company have faced some pushback over the ad’s play on words, which some saw as promoting eugenics and a Eurocentric beauty standard.

Related Video

The ad’s most viral clip features a voiceover from Sweeney, as she lies supine in American Eagle denim. “Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color,” she narrates. “My jeans are blue.” Another clip shows Sweeney saying, “My body’s composition is determined by my jeans/genes,” while the camera slowly pans down her torso.

In response, American Eagle Chief Marketing Officer Craig Brommers told media trade publications that the campaign’s “clever, even provocative language” was “definitely going to push buttons.” Others have compared the campaign to Calvin Klein ads from the ’80s featuring a 15-year-old Brooke Shields reading an innuendo-laced script.

Despite the ad’s controversy, it boosted American Eagle’s stock by over 15%, with the most viral clip garnering over 80 million views as of July 30th.


Content shared from consequence.net.

Share This Article