Photo Credit: Paolo Villanueva / CC by 2.0
After 21 months, Taylor Swift’s Eras Tour ends with double the gross of its closest competitor, earning over $2 billion in revenues.
Taylor Swift’s record-breaking and culture-dominating Eras Tour has come to an end after 21 months — and it’s still bigger than you think. According to her production imprint, Taylor Swift Touring, the show sold a total of $2,077,618,725 in tickets through its 149th and final show in Vancouver on Sunday. That’s double the gross ticket sales of any other concert tour in history.
The financial details of the tour have been a subject of constant industry speculation over the past two years, but Swift has only authorized disclosure of the tour’s actual numbers now that the show has concluded. The numbers aren’t too far off from estimates made by analysts and trade publications for months, but they confirm the absolute magnitude of Swift’s accomplishment.
To wit, Coldplay recently set an industry record with $1 billion in ticket sales for their 156-date Music of the Spheres World Tour — just half of Swift’s total for a similar stretch of shows. Every date on the Eras Tour was sold out, with a total of 10,168,008 people in attendance, meaning each seat was around $204. That’s well above the industry average of $131 for the top 100 tours worldwide in 2023, according to Pollstar.
And those figures are only part of the overall Taylor Swift touring machine. They exclude her merch sales, which are so in-demand that the superstar opened stadium sales booths a day early in some markets to sell shirts, Christmas ornaments, and more to her devoted fans.
According to the NY Times, “The Eras Tour has been a mega-event that elevated the already-super-famous Swift to a new level, making her an epochal symbol of cultural saturation on the level of the Beatles in the 1960s or Michael Jackson in his ‘80s prime.”
“I knew this tour was harder than anything I’d ever done before by a long shot,” Swift told Time in a rare interview. “I finally, for the very first time, physically prepared correctly.”
The Eras Tour’s conclusion comes just as Swift celebrates her latest album, The Tortured Poets Department, has returned to the #1 spot on the Billboard 200 chart for a 16th week. Swift is nominated for six awards at the Grammys in February, including Album of the Year, Record of the Year, and Song of the Year.