No stranger to corporate jingles, Pusha T has hopped on a new song titled “Paper Right” as part of a new ad campaign for the financial services organization TIAA. While Push’s verse mostly stays on the theme of retirement planning, he sneaks in a coke rap about his drug dealing days, too.
On the posse cut with Wyclef Jean, CoSign alum Lola Brooke, Flau’jae, and Capella Grey, Push spits a cautionary tale from the past. “Stood tall on ’em corners/ Old ladies warned us, so they ain’t have to mourn us,” he raps. “Street lords said, ‘Join us’/ You could turn a brick to a Beamer, here some pointers/ Nowadays, I’m ignorin’ ’em.”
Push continues with lines about building a legacy for his son and leaving behind generational wealth, though he admits to keeping a “side hustle” to hit his apparently lofty goals. Stream the track and watch the artists perform it on The Tonight Show below.
According to a press release, “Paper Right” will help TIAA’s efforts to draw attention to the “retirement and savings gaps experienced by Black Americans,” with a portion of the song’s proceeds going to First Generation Investors, a non-profit organization dedicated to teaching high school students how to invest money.
For those who aren’t familiar, Push co-wrote the “I’m Lovin’ It” jingle for McDonald’s in the early 2000s, and has complained about being severely underpaid. Nearly two decades later, he teamed up with Arby’s for a pair of McDonald’s diss tracks.
Pusha T’s last solo effort, It’s Almost Dry, was one of the best albums of 2022. Last year, he linked up with Phoenix on a remix of their Alpha Zulu cut “All Eyes on Me” and reworked Grandmaster Melle Mel’s 1983 classic “White Lines” for the Cocaine Bear soundtrack.