Photo Credit: LGND.io / WMG
LGND.io partners with Warner Music Group and Polygon Companies on a collaborative project: LGND Music, a new music and collectibles platform in the web3 space.
LGND.io, an e-commerce and interactive platform builder delivering blockchain integration through consumer-friendly technology, announced a multi-year partnership with Warner Music Group and Polygon Companies for a new collaborative project. LGND Music officially launches in January 2023, including a collaboration with the world’s leading dance record label, Spinnin’ Records, a WMG label leaning into many activities in the web3 space.
LGND Music is a music and collectibles platform that supports digital collectibles from any blockchain in a proprietary player, allowing consumers to play their digital collectibles anywhere. Through the partnership, select WMG artists will launch digital collectibles on both the mobile app and desktop platform, allowing fans to enjoy unique content from their favorite artists.
The platform will be built on Polygon, a leading blockchain development network, to ensure a seamless user experience while offering lower fees and faster transactions in an “open, permissionless, and sustainable environment.”
“We are beyond thrilled to finally announce this monumental and groundbreaking partnership with Warner Music Group and Polygon,” says Michael Rockwell, CEO of LGND Music.
“We’ve been working for over a year to deliver the best-in-class blockchain experience for passionate music lovers all over the world, and look forward to innovative and unique content from all types of WMG artists. With the strong support of the Polygon ecosystem, LGND Music is poised to help evolve the entire music industry.”
“We are incredibly excited about the ways in which evolving technologies are changing and challenging the music industry,” says Oana Ruxandra, Chief Digital Officer & EVP, Business Development at WMG.
“There is tremendous untapped potential for artists to interact with their fans and to monetize that fandom. And, as we continue to lean in and drive forward, WMG’s partnership with LGND and Polygon will help our artists to experiment with and build across Web3 technologies in order to grow and engage their communities.”
“Web3 has the power to transform the music industry for both artists and fans,” adds Ryan Wyatt, CEO of Polygon Studios. “The way that we own and experience music is evolving; by fully embracing decentralized technologies and collectibles, this exclusive partnership between Polygon, LGND, and WMG represents an exciting milestone for the music industry. Polygon is proud to be powering this innovative initiative that will elevate music ownership and bring more music lovers and artists to Web3.”
LGND Music will launch various features, offering enthusiastic music collectors a decentralized ecosystem based on full ownership of digital assets. LGND Music will enable users to buy and fully own music tokens and quickly start a digital collection in a seamless, user-friendly way, even for fans who have yet to become familiar with web3, cryptocurrencies, or digital collectibles.