MUSCLE MAN Brian Johnson has built a $100million-a-year empire through selling his “natural ancestral philosophy”.
The self-styled Liver King convinced fans his appearance was due solely to his exercise regime and extreme raw meat diet – but it was revealed last week he spends up to £9,000 per month on steroids.
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Liver King first gained fame from his social media videos showing his insane diet of raw beef liver, protein shakes, egg yolks and bone marrow.
He’s also gone viral for his videos of him grabbing fish with his bare teeth, and other odd “ancestral” ways of living.
The Liver King’s army of followers who watch his videos about his lifestyle have made the bodybuilder rich.
Brian and his wife Barbara Johnson, the “Liver Queen”, began their marriage on a combined salary of £140,000 to £180,000 per year.
Since then she has reportedly helped turn his brand into a lucrative health and fitness empire.
His companies – flogging protein supplements and dried animal organs – now rake in a reported $100million a year.
The Liver King has opened three different businesses capitalising on his raw lifestyle and diet.
His company Heart & Soil Supplements sells dessicated animal organ supplements which claim to be the most “nutrient rich supplements on the planet”.
Ancestral Supplements also sells nutritional aides, which he says are “the best, most nutrient-dense foods on the planet in a simple, consumable way”.
The Fittest Protein Shakes sell workout supplement powder, designed to “increase muscle mass” and create “unstoppable momentum”.
Ancestral Supplements is reported to make up to $10million per year, while Heart & Soil and The Fittest make an estimated additional $36million per year.
Johnson has previously said that his social media presence has made very little impact on his net worth.
Despite this, he often flaunts his sprawling Texas mansion to his followers.
The mansion boasts a library, massive master bedroom, walk in pantry and industrial-sized meat freezer.
His Instagram stories have also revealed a massive home gym, fit with a bench press and dumbbells of varying sizes.
Johnson’s kitchen is the centre of his mansion, where he cuts up animal organs to keep up his “ancestral” diet.
Johnson previously said his body is 100 per cent natural and is kept in shape by intense workouts and his diet.
Johnson recently apologised for “misleading” fans in a video posted on YouTube.
He said: “When asked if I’ve ever taken steroids I’ve always said no, I don’t touch the stuff. That was a lie.”
His family reportedly live by what they refer to as the nine ancestral tenants; to eat, sleep, move, shine, connect, cold, sun, fight and bond.
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