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New Twitter CEO Elon Musk sent out an email to the company overnight indicating that all employees must sign a form to be part of the “new Twitter” by 5 p.m. on Thursday or else they’ll be fired.
In Musk’s email, he says that Twitter will need to be “extremely hardcore” and that this means “working long hours at high intensity.”
“Going forward, to build a breakthrough Twitter 2.0 and succeed in an increasingly competitive world, we will need to be extremely hardcore. This will mean working long hours at high intensity. Only exceptional performance will constitute a passing grade,” Musk’s overnight email, titled ‘A Fork in the Road’, reads.
“Twitter will also be much more engineering-drive. Design and product management will still be very important and report to me, but those writing code will constitute the majority of our team and have the greatest sway. At its heart, Twitter is a software and servers company, so I think this makes sense.”
If you are sure that you want to be a part of the new Twitter, please click yes on the link below. Anyone who has not done so by 5 p.m. ET tomorrow (Thursday) will receive three months of severance. Whatever decision you make, thank you for your efforts to make Twitter successful.”
The email from Musk — who spent a staggering $44 billion on the website and has had to sell off Tesla shares to fund — comes after a tumultuous few weeks that has seen the erratic CEO make sweeping changes to the platform, fire about half the company’s employees, and warn that bankruptcy could be around the corner. The 51-year-old has also been firing employees who mock him.
Musk’s decisions at Twitter are having an impact on other industries, as well. For example, the Pharmaceutical company Eli Lilly saw its market cap drop by billions of dollars after a verified Twitter impersonator sent out a fake tweet about making insulin free.