In commemoration of the launch of a new hair pick from Tyler, the Creator’s GOLF le FLEUR*, a video ad has been released featuring direction and original music from Tyler himself.
The tortoise-acetate pick, which is now available and retails for $35, is housed in a drawer-inspired display and is able to removed from the box using an included ribbon pull.
The ad, meanwhile is directed and soundtracked by Tyler. Luis “Panch” Perez is credited as director of photography, while Tara Razavi is listed as producer. See the full experience above. In addition to the official le FLEUR* site, the new hair picks are also available via the Mohawk General Store and Bergdorf Goodman, among other outlets.
![lfp](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 135 76"%3E%3C/svg%3E)
The hair pick launch follows the previous rollout of multiple non-toxic nail polish colorways, which (as seen below) were also given the Tyler-directed ad treatment.
In July, Tyler commemorated the fifth anniversary of his Flower Boy album by sharing some of his favorite moments from the acclaimed era. Revisit that here.