Photo Credit: Meta
Meta introduces three Doja Cat avatars for purchase and use in its VR Horizon Worlds.
These are the latest “Fantastical Avatars”—equippable avatars in Meta’s Horizon Worlds—and users can purchase each of the three Doja Cat looks for 750 Meta Credits each, or about $7.50. The avatars can be found in Horizon Worlds’ Music Valley.
They’re the first Fantastical Avatars inspired by a musical artist, as Meta looks to hone in on some of what Fortnite is doing. The Doja Cat avatars coincide with the “re-premiere” of Doja Cat: The Scarlet Tour in VR, running now through May 5 in Music Valley using Meta Quest. With a 180-degree field of view experience, Meta Quest is offering fans a front-row ticket to free immersive music concerts like Doja Cat’s.
“Expressing myself through style, fashion, and art is incredibly important to me,” said Doja Cat. “My goal has always been to create a deeper connection with my fans, and this new avatar for Meta Horizon Worlds allows me to do just that. I couldn’t be more excited to share it with them.”
In addition to the avatars, the Music Valley merch shop features four Doja Cat t-shirts for your avatar to wear. Users who tune into the VR concert for at least 10 minutes will also receive a Doja Cat-themed emote. Afterward, fans can check out virtual performances from other artists, such as Charli XCX, Troye Sivan, Raye, and Blackpink.
While the idea of celebrities as purchasable avatars is far from new, Doja Cat is the first music celebrity available from Meta. Previously, the company released a Captain America avatar back in February based on Sam Wilson’s portrayal of the character. Meanwhile, Epic Games’ Fortnite has released tons of musician-themed avatars in the past, with the latest being Sabrina Carpenter.
It’s worth mentioning that Meta’s Fantastical Avatars only exist in Horizon Worlds—they won’t appear in other apps that use the Meta Avatars functionality, such as GOLF+ and Eleven Table Tennis.
Content shared from www.digitalmusicnews.com.