OpenAI is in the early stages of developing its own social media platform to directly compete with Elon Musk’s X, according to a new report.
As reported by The Verge, the project, currently a prototype, is supposedly focused on ChatGPT’s image generation but with a social feed. However, it’s not known if this will be a separate app or built into ChatGPT itself.
This new social media platform is reportedly being designed in order to have AI help people share their content. One person who works for a rival AI company told The Verge that Grok’s integration with X “made everyone jealous.”
“Especially how people create viral tweets by getting it to say something stupid,” they added.
OpenAI vows to compete with X and Meta
Rumors of the app first began back in February when it was reported that Mark Zuckerberg’s Meta was releasing a standalone Meta AI app to compete with ChatGPT.
In response, OpenAI CEO Sam Altman tweeted: “Ok, fine, maybe we’ll do a social app. Lol, if Facebook tries to come at us and we just uno reverse them, it would be so funny.”
Additionally, Altman has been discussing the project with outsiders and getting feedback on it.
Meanwhile, Zuckerberg released his own X-like app in 2023 dubbed ‘Threads’ and it is deeply integrated with Instagram, giving it a massive pre-existing install base.
ChatGPT has seen massive growth in 2025 with its new image-generation technology. In March, Sam Altman even claimed it couldn’t keep up with the demand of producing Studio Ghibli-style images as part of an ultra viral trend.
“We just haven’t been able to catch up since launch so people are still working to keep the service up. Biblical demand, I have never seen anything like it,” he said. The site even had to introduce rate limits because of how many people were using the service.
Content shared from www.dexerto.com.