Photo Credit: J. Cole by Kee1992 / CC by 3.0
J. Cole’s Dreamville Festival plans to continue on under a different brand. The Raleigh festival was set to end this year, after launching in 2018.
J. Cole previously announced his North Carolina-based Dreamville Festival would be ending this year, less than a decade after it launched in 2018. But Dreamville and Roc Nation promoter, Sascha Stone Guttfreund, announced at a press conference last week that the festival will go on, but under a different name.
Details are sparse, but Guttfreund unveiled a plan to continue bringing large-scale music shows to Raleigh for the foreseeable future. “We’re going to be here for years to come. This is a multi-year deal, and we’re so excited to be working with the city of Raleigh together on something new and exciting, and to continue to build on this incredible thing that we’ve done over the years,” he explained.
According to Guttfreund, the new festival is set to be held at Dorothea Dix Park for at least the next four years.
“We’re using the Dreamville label to a certain extent,” added Raleigh City Manager Marchell Adams-David. “[Cole] will obviously be involved, whether or not he headlines. That’s probably not going to be an occurrence, but he is a local resident. He is totally committed to this community, and he is totally committed to this festival.”
“We wanted to keep the feeling of just the community. We call it our family reunion. I think a lot of people from all over the world and from all 50 states come in, and it’s good to be able to do it here in North Carolina,” said Ib Hamad, J. Cole’s longtime manager and business partner.
The final edition of J. Cole’s Dreamville Festival is set to kick off this weekend, with headliners J. Cole, Lil Wayne and the Hot Boys and Big Tymers, Erykah Badu, and 21 Savage. Other performances will include GloRilla, PARTYNEXTDOOR, Ludacris, Tems, Chief Keef, Wale, Coco Jones, Ab-Soul, Young Nudy, Keyshia Cole, and BigXthaPlug.
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