McDonald’s is testing a return of a meatless burger after scrapping the McPlant and salad across the United States.
Vegetarians and vegans don’t have that many options when it comes to McDonald’s ever since the chain removed its healthier offerings due to a lack of demand from customers.
“If people really want salads from McDonald’s, we will gladly relaunch salads,” McDonald’s US President Joe Erlinger said in 2024. “But what our experience has proven is that’s not what the consumer is looking for from McDonald’s.”
Well, the chain seems to have adjusted its strategy and is once again trying out a vegetable-based burger in select locations across Canada.
McDonald’s tries its luck with new McVeggie burger
According to the chain, the McVeggie is available in a few stores across British Columbia, Ontario, and New Brunswick until April 14.
It comes in two forms: regular and spicy habanero. The patty consists of carrots, green beans, zucchini, peas, soybeans, broccoli, and corn.
Previously, in 2019, McDonald’s Canada had tested a PLT (plant, lettuce, and tomato) sandwich over a 12-week period and didn’t see the results it wanted.
McDonald’s was recently overtaken as the biggest fast food chain.
“That wasn’t quite what consumers are looking for,” Chief Marketing Officer Francesca Cardarelli told CTV, adding that she believes the McVeggie is the superior option. “This is just something that’s more craveable and more desirable.”
“You can really see the vegetable component in it, which I think adds a bit of a vibrancy and uniqueness from what we’ve tested in the past,” she added. “This is what they’re looking for now.”
This isn’t the first time McDonald’s Canada has tested a product before a larger launch. Last year, the chain unveiled the ‘Big Arch’ – a burger that towers over the Big Mac.
Although it’s yet to see a US launch, the product, which we tried and gave 4 stars to, is rumored to arrive later in 2025.
Could the McVeggie follow suit? Only time will tell as customers get a chance to try it out for themselves.
Content shared from www.dexerto.com.