A SAG Awards ambassador is more than just an honor—it’s a big responsibility. These ambassadors not only draw attention to the event but also connect with fans and support the SAG-AFTRA Foundation, which helps actors who are having a tough time.
This year, Sofía Carson and Noah Centineo are taking on the role for the 31st Annual SAG Awards. They aren’t just showing up for the cameras. They’re using their platform to highlight the next generation of talent.
What makes the SAG Awards special is that the winners are voted on by fellow actors. By choosing Carson and Centineo as ambassadors, Hollywood is recognizing them as stars on the rise. With roles in projects like ‘Purple Hearts’ and ‘The Recruit,’ they’re definitely making their mark.
But being an ambassador goes beyond just celebrating success—it’s also about giving back. The SAG-AFTRA Foundation provides support to actors dealing with financial struggles, health issues, or natural disasters. Carson and Centineo will help raise awareness for these important causes, showing that Hollywood stands by its own.
© WWD via Getty ImagesThe importance of being an Ambassador: More than just a title
Carson and Centineo bring energy, purpose, and responsibility to the position. Ambassadors bridge the gap between Hollywood and fans, offering behind-the-scenes access and making the event more engaging. Through social media and interviews, they provide audiences with an inside look at the industry, making the awards more than just a televised spectacle.
Their role also highlights emerging talent. The SAG Awards celebrate actors chosen by their peers, and naming rising stars as ambassadors underscores the next generation’s impact. They represent young artists shaping Hollywood’s future, proving that fresh voices are essential to the industry’s evolution.
Honoring a legacy of representation
Being named a SAG Awards ambassador isn’t just a title—it’s a recognition of impact. Over the years, stars like Yara Shahidi, Harry Shum Jr., Taylor Zakhar Perez, Natalia Dyer, Ross Butler, Storm Reid, and Joey King have taken on this role, not just because they’re talented, but because they represent something bigger. They stand for inclusivity, hard work, and advocacy, using their platforms to uplift others.
© Getty ImagesCarson and Centineo are stepping into those same shoes. They’re not just showing up for the cameras—they’re bringing attention to the causes that matter. Whether it’s supporting the SAG-AFTRA Foundation, championing the next generation of artists, or giving fans a deeper connection to the industry, they’re proving that being an ambassador is about more than just attending an event. It’s about making a difference.
And that’s what makes this role special. It’s not just about the glamour or the spotlight. It’s about giving back, amplifying new voices, and strengthening the Hollywood community—something that carries weight far beyond awards night.