Taylor Swift’s long-running “Eras Tour” officially wrapped up on Sunday night (December 8th) in Vancouver, and we’re finally get a full picture of its sheer financial dominance. According to The New York Times, her production company has confirmed the trek totaled more than $2 billion in ticket sales.
To be exact, the 149-date “Eras Tour” sold $2,077,618,725 in tickets, with a total of 10,168,008 fans attending the shows. This averages out to roughly $204 per ticket, which is far above the $131 average for the Top 100 tours, according to data from the trade publication Pollstar.
Zooming in closer, the biggest attendance at a single show was 96,006 in Melbourne, Australia, on February 16th, and her eight-night run at London’s Wembley Stadium drew 753,112 fans.
It’s worth noting that the $2 billion figure doesn’t include Swift’s merch sales from the tour. In many cities, stadium sales booths were opened a day early so ticketholders and non-ticketholders alike had early access.
All told, Swift’s “The Eras Tour” is by far the biggest in music history, doubling the gross of Coldplay’s “Music of the Spheres Tour,” which ranks second with just over $1.1 billion in sales.
It’s been a history-making run on many fronts. In November 2022, there was a disastrous Ticketmaster pre-sale that prompted a congressional antitrust investigation into the platform.
Meanwhile, Swift’s accompanying concert film became the high-grossing concert movie ever in just four days, and the Target-exclusive tour book moved 814,000 print copies during its first two days of sales.
The success of the tour also propelled Swift to become the world’s richest female musician this past October.