Mr. Monopoly’s gotten a glow-up via a comedy legend’s voice for MONOPOLY GO!’s new star-studded campaign.
Source: Courtesy / Scopely
Scopely, the U.S.’s #1 mobile game maker, has enlisted Will Ferrell, Jason Momoa, Keke Palmer, and Chris Pratt for its new MONOPOLY GO! campaign. In the new ads, Ferrell voices the iconic Mr. Monopoly, while Momoa, Palmer, and Pratt add their unique charm and competitive streaks to the wildly social game that’s been taking over phones worldwide.
Source: Courtesy / Scopely
Global Grind reports that in MONOPOLY GO!’s first global brand campaign titled “Friendship Pays,” fans go straight to “GOville,” a trippy mix of real-life vibes and the fantastical world of MONOPOLY GO! There, Jason Momoa (aka “Momoney”), Keke Palmer (aka “Keke GoGo”), and Chris Pratt (aka “Extra Chrispy”) dive into the game’s drama—knocking down landmarks, raiding banks, and teaming up for big wins—all with Ferrell’s hilariously mischievous Mr. Monopoly calling the shots.
“I love playing games with my siblings and friends, and let me tell you honey, when I play games, I play to win,” said Keke Palmer. “I’m so happy to team up with MONOPOLY GO!, a game that is all about camaraderie and excitement and, of course, your daily dose of friendly competition.”
Source: Courtesy / Scopely
Source: Courtesy / Scopely
“My approach to playing MONOPOLY GO! is similar to how I play the bass…creating harmony to bring everyone together for a good time,” said Jason Momoa. “I’m so stoked to be collaborating with MONOPOLY GO! because playing with friends is my favorite pastime, and who better to team up with than Keke, Chris, and Mr. Monopoly himself.”
Source: Courtesy / Scopely
Source: Courtesy / Scopely
“MONOPOLY GO! is all about playing with friends, which we don’t get to do enough of in our busy lives. It’s been fun to team up with a game that is so social, and provides opportunities to go on zany adventures with friends — while knocking down their properties and charging them rent,” said Chris Pratt. “And I’ve learned that Keke and Jason are fierce competitors! The moment they had an opportunity to take all my Monopoly money, they did!”
Source: Courtesy / Scopely
Since its record-breaking launch in April 2023, MONOPOLY GO! has reimagined the classic board game as a pocket-sized party where players can build fortunes, sabotage rivals, and work together for big prizes. Whether you’re raiding banks or teaming up with friends to unlock the Community Chest, the game is all about social connection—and, let’s be real, a little chaos.
“‘Friendship Pays’ is a tribute to the MONOPOLY GO! experience, which was expertly crafted by our talented game team at Scopely to connect a global community of ‘Tycoons’,” said Jamie Berger, SVP of Marketing for MONOPOLY GO! at Scopely. “Our new creative spots and incredibly talented cast capture the emotional rollercoaster of playing the game, where friends turn into rivals and then friends again, with just a roll of the dice. And, who better to anchor the fun than the world’s most beloved and eccentric mogul, voiced by the one and only Will Ferrell?”