Bluesky is gaining momentum quickly.
The micro-blogging social media platform, considered by some to be an alternative to the Elon Musk-led X (formerly Twitter) and the Meta-owned Threads, gained 1.25 million additional new users in the past week following the U.S. presidential election, via CNBC.
The bulk of the new users are coming from the U.S., Canada and the United Kingdom, the company confirmed on Wednesday (November 13).
“We’re excited to welcome everyone looking for a better social media experience,” Bluesky CEO Jay Graber told CNBC in a statement.
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Bluesky is currently No. 1 in Social Networking on Apple’s App Store.
A description, via the App Store: “Bluesky is THE NEW SOCIAL NETWORK for people who stay online and up-to-date. News, jokes, gaming, art, hobbies, and whatever you’re into is happening here. Short text posts make for a quick read during coffee, an easy way to wind down the day, or a great way to get connected to your community. Follow your favorite posters or pick from one of the 25,000 feeds to find your people. Join millions of users to be part of the moment and have some fun again.”
The startup now has 15.2 million total users, which is still far from the current monthly totals for similar social media platforms. Meta CEO Mark Zuckerberg in October said Threads had nearly 275 million monthly users, while Elon Musk in May said X had 600 million monthly users. However, market intelligence firm Sensor Tower indicated X’s monthly users were actually 318 million users in October.
Bluesky was created in 2019 as a project inside Twitter while former CEO Jack Dorsey remained at the helm. It has since gone independent as a company as of 2021, and Jack is no longer involved.
This is Bluesky’s second big surge this year, after picking up 2 million new users in September after the Brazilian Supreme Court suspended X for failing to comply with regional content moderation policies and not appointing a local representative.
For more information, head to bsky.app.