Photo Credit: Spotify
It’s getting close to the end of the year which means a new Spotify Wrapped drop is upon us—if you’re an artist, is your page ready? For users, here’s what you need to know about the upcoming Spotify Wrapped 2024.
Spotify tells Digital Music News that more than 225 million listeners engaged with Spotify Wrapped content in 2024—making it a great place to foster engagement for artists. There was a 40% increase in engagement with 2023 Wrapped content compared to 2022, which showcases how the end-of-year audio wrap-up inspires users to review their listening history.
The company is encouraging artists with a Spotify page to prepare for the Wrapped 2024 experience by uploading a new clip by November 15. “Speak directly to the fans who’ve had you on repeat all year. Record an under-30-second clip for the opportunity to be featured within the main Wrapped data story, and in a Wrapped video feed for your top fans,” Spotify tells artists.
“After Wrapped, uploaded Clips will be featured across Spotify—on your artist profile, the Now Playing view, Release Pages, and Home for listeners to continue enjoying.” For artists interested in participating, the Clip needs to be shot vertically (like TikTok) feature no music, singing or lyrics, no explicit content, no logos or brands, and no added text, graphics, or filters.
So when does Spotify Wrapped 2024 drop? While Spotify hasn’t shared any specific dates, we can take a peek at past releases to get an idea. When Wrapped first started in 2016 it dropped in December, with subsequent years moving the date up sooner.
- 2018 | December 6
- 2019 | December 5
- 2020 | December 1
- 2021 | December 1
- 2022 | November 30
- 2023 | November 30
Our best guess? Get ready to see your full Wrapped history around November 30. Spotify tracking for the Wrapped history doesn’t account for November or December, since tracking usually stops on October 31. So get all of your listening in the next few days—because Wrapped 2024’s tracking dates are almost over.