Charli XCX Stuns In Wet And Wild SKIMS Cotton Underwear Shoot

British pop sensation Charli XCX has become the latest star to strip down for Kim Kardashian’s wildly popular SKIMS lingerie line!

Following in the footsteps of celebrities like Sabrina Carpenter and Lana Del Rey, Charli XCX brings her unique flair to the brand’s newest campaign, which has fans buzzing with excitement.

Known for her edgy style and unapologetic attitude, the 32-year-old singer was the perfect choice to showcase SKIMS’ latest collection, embodying confidence and empowerment in every shot.

What sets Charli XCX’s SKIMS campaign apart is its daring, wet, and wild concept. The pop star was photographed by renowned photographer Petra Collins, who captured Charli XCX in a series of steamy images that left little to the imagination.

Posing in cotton underwear while drenched in rain, Charli XCX exuded a raw, sultry energy that perfectly aligns with her persona and the essence of SKIMS. The hotly anticipated collection will be launched on August 21st, and fans are already eager to get their hands on these sexy yet comfortable pieces.

In addition to the rain-soaked shots, the campaign also features Charli XCX in a more rustic setting, posing in a wheat field wearing a cotton crop top and boxer shorts. This blend of natural beauty and casual comfort highlights the versatility of the SKIMS collection, which the “360” hitmaker has described as embodying the spirit of her latest album, Brat. The imagery is both nostalgic and fresh, capturing the essence of summer while celebrating Charli’s distinctive style and personality.

Charli XCX is not just the face of the latest SKIMS campaign but also a passionate advocate for the brand’s mission to blend comfort with style.

In the campaign, she models pieces from the new Cotton Rib and Cotton Fleece collections, including a split bralette, boxer shorts, and bikini underwear. The collection also features cozier options like a waffle-lined zip-up hoodie and matching sweatpants, perfect for the upcoming fall season.

Charli XCX expressed her excitement about the collaboration, stating that SKIMS allows people to feel confident in their skin, a message that resonates deeply with her music and personal brand.

Kardashian, the mastermind behind SKIMS, couldn’t be more thrilled about having Charli XCX as the face of this campaign.

“Having Charli XCX as the face of our new SKIMS campaign is so exciting. She is a one-of-a-kind talent who has truly cemented herself as a megastar within music and beyond,” Kardashian said in a statement. “This is such an exciting time for the brand, and we are honored Charli and Petra chose to collaborate with us as SKIMS is always trying to highlight individuals at the forefront of culture.”

The SKIMS Cotton collection will officially launch on the brand’s website on Wednesday, August 21st. With Charli XCX at the helm, this drop is set to be one of the brand’s most memorable yet.