Elevating the enchantment of Tomorrowland to new heights, the Belgium-based festival and Brussels Airlines have introduced “Amare,” an aircraft that not only boasts a stunning livery but also features the novel use of augmented reality technology.
The vibrantly painted Airbus A320neo underwent a 15-month process to be outfitted with the tech, which passengers can scan via Instagram and TikTok to explore, according to Tomorrowland. The immersive experience allows passengers and fans worldwide to engage with the narrative of the festival’s mystical bird, Amare, through augmented reality.
c/o Tomorrowland
This summer, the magic of Tomorrowland will be more accessible than ever as roughly 47,000 festival attendees from around the globe converge on the city of Boom by way of the brand’s unique “Global Journey” travel packages, which provide an all-inclusive festival experience including transportation.
However, Amare’s journey isn’t confined to the festival season. Starting from April 26th, 2024, it will also operate regular commercial flights, allowing the spirit of Tomorrowland to touch the corners of the earth year-round.
This venture, part of an extended partnership with Brussels Airlines that will continue until 2028, seamlessly integrates the principle of environmental consciousness into each journey, reflecting a commitment to sustainability in every flight. The new aircraft emits up to 20% less CO2 and up to 50% less noise than its predecessors, per a press release issued by Tomorrowland.
Celebrating its 20th anniversary this year, Tomorrowland’s flagship festival in Belgium returns across two weekends: July 19-21 and July 26-28. Read more about the festival and discover its lineup here.
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