Getty Image / Mark Sagliocco
Celebrity real estate broker Ryan Serhant, the man behind Bravo’s Million Dollar Listing New York and CEO of a company with 400+ employees, has worked with nearly 100 billionaires. He has also amassed an enormous personal fortune of his own with a firm that averages over $100 million in sales every month.
Ryan Serhant recently took to Threads, Meta’s Twitter competitor that is on track to blow X (formerly known as Twitter) out of the water with daily users in the coming months and years. Mark Zuckerberg recently revealed Threads’ plan to surpass Twitter: kill it with kindness.
Sharing his experience with billionaires, Ryan Serhant is passing along what he’s learned about how they manage their time and grow their businesses. He wrote “As a top-selling luxury real estate agent in NYC, and CEO of a 400+ person company, I’ve worked with 94 billionaires. Here are 3 things I’ve learned about how they manage their time and grow their businesses.”
In the first bullet point, Ryan Serhant breaks down how billionaires parse out ‘urgency vs importance’ to best prioritize their time. He writes:
“1. Urgency vs Importance – Most billionaires have 1,000 things happening at the same time:
Projects, employees, pitch meetings, and a LOT of people trying to get in contact with them… Oh, and they’re real people, so they still have all of the family obligations that the rest of us have; birthdays, holidays, weddings, funerals, etc. And it’s for that reason that I’ve noticed they are AMAZING at discerning between tasks that are urgent vs important.”
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He added “Sometimes, the most “urgent” tasks aren’t actually very important. On the other hand, there are almost always things we can do that would make MASSIVE improvements to our lives, but they’re not necessarily urgent.”
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The second thing Ryan Serhant has learned from billionaires is their ability to delegate important tasks. He writes:
“2. Delegate (almost) EVERYTHING! It’s hard to work your way into a billionaire’s “circle of trust.”
But once you’re in, you’re in! Most billionaires will delegate virtually every task they have to the people they trust so that the only thing left on their plate is making the most important big decisions.”
His final point is interesting because it seems like he’s basically describing hedge funds. Ryan Serhant writes:
“3. Say “no” to zero-sum games – If the only way I can win is by someone else losing, that’s a zero sum game.
Billionaires don’t play those. Rather than focusing on owning the “entire pie” and taking from others, they focus on owning a small slice of a larger pie and working with a team to make that pie as big as possible.”
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As for how these lessons can be delegated into our individual lives, he addresses that in the thread as well:
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Of course, these lessons are framed in a way as they relate to the upper echelons of real estate. For example, Ryan Serhant is currently trying to rent out 404 Cranberry Hole Rd in The Hamptons for $175,000/month while the Zillow listing has that same rental property listed for $35,000/month. He’s right, he certainly would earn more if he can rent that out for more…