The Weeknd has partnered with MSCHF, an art collective and app, to press his single “Out of Time” on a functioning saw blade vinyl record. Only 25 copies will be made. They’re being auctioned off on VinylBlade.com for 24 hours, starting at 1 p.m. Eastern today (April 7).
Earlier this week, the Weeknd shared the Cliqua-directed music video for “Out of Time,” featuring South Korean model and actress HoYeon Jung and Jim Carrey. It’s the latest track from Dawn FM to get a visual, following “Take My Breath,” “Sacrifice,” and “Gasoline.” He also released The Weeknd x The Dawn FM Experience back in February.
Read “5 Takeaways From the Weeknd’s New Album Dawn FM” on the Pitch.