Rihanna Post Super Bowl Sales & Streaming Data Analysis

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Apple Music Rihanna streams after the Super Bowl

Photo Credit: Apple Music

The Super Bowl LVII Halftime Show featuring Rihanna has done wonders for her sales and streaming. Indeed, sometimes ‘the exposure’ is actually worth it.

Digital Music News has reported on the increased streaming numbers on Spotify, Apple Music, and Deezer. Now Luminate (formerly MRC Data/Nielsen Music) has shared specific sales and streaming data for dates February 11 through February 13. That’s Super Bowl weekend starting Friday and ending Monday.

Overall, Rihanna saw digital album sales increase 301% that weekend, with digital song sales up 390%. On-demand audio streams of her music were up 211% in that time period as well. Specific songs in Rihanna’s catalog also saw massive increases in Luminate’s data.

    • “Only Girl(In The World)” saw digital song sales increase by 642%, while on-demand audio streams were up 283%.
    • “Umbrella” saw digital song sales increase by 499%, while on-demand audio streams were up 236%.
    • “Diamonds” saw digital song sales increase by 1,023%, while on-demand audio streams were up 358%.
    • “Pour It Up” saw digital song sales increase by 1,387%, while on-demand audio streams were up 470%.
    • “Rude Boy” saw digital song sales increase by 748%, while on-demand audio streams were up 357%.
    • “We Found Love” saw digital song sales increase by 852%, while on-demand audio streams were up 297%.
    • “Where Have You Been” saw digital song sales increase by 1,272%, while on-demand audio streams were up 459%.

With those hefty boosts in exposure during Super Bowl weekend, what does that translate to in terms of streams? Let’s take a look at some granular data from Spotify only for analysis. It’s estimated in the 24 hours post-Super Bowl, Rihanna gained 19.5 million new streams on Spotify. Here’s a peek at the granular breakdown:

Rihanna Songs with Most New Spotify Streams — 24 Hours Post Super Bowl

      1. “Umbrella” | 1,417,276 new streams
      2. “Lift Me Up” | 1,380,238 new streams
      3. “Love on the Brain” | 1,205,633 new streams
      4. “Stay” | 1,194,924 new streams
      5. “We Found Love” | 1,090,151 new streams
      6. “Diamonds” | 973,672 new streams
      7. “Don’t Stop the Music” | 945,472 new streams
      8. “Needed Me” | 942,010 new streams
      9. “Only Girl” | 833,211 new streams
      10. “S&M” | 814,672 new streams
      11. “This Is What You Came For” | 646185 new streams
      12. “Disturbia” | 633,507 new streams
      13. “Pon de Replay” | 620,804 new streams
      14. “What’s My Name” | 569,815 new streams
      15. “Work” | 512,114 new streams

 

Even songs that didn’t make it into the Rihanna Super Bowl setlist saw a boost in their streaming numbers. “Disturbia” clocks in at number 12 according to this analysis, even though it wasn’t included Super Bowl night.

 

 

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